Tuesday, July 27, 2010
Studies are indicating that including a review or comments section on your website is entirely necessary. Not only does it subscribe to the whole social media, interactive thing, it actually drives sales! There have been instances where the number of reviews has had more impact then the rating.
Companies are often afraid that customers will write something bad, but turns out even that doesn’t matter. For one, feedback builds authenticity. As a supplier you are showing customers that you care about their opinions and want to provide them with the best. Not only that, but reviews that are 100% positive make shoppers sceptical. “I know that some ‘unsolicited’ testimonials are not actually unsolicited at all. I also know that some companies will actually write their own ‘unsolicited’ testimonials. And I’m not the only one who knows.” Nick Usborne rightly states. Finally, some qualities that are important to one customer might mean nothing to another. I’ve always said one person’s trash is another’s treasure.
According to Charlene Li, author of Open Leadership and co-author of The Groundswell, the current mantras of open leadership are ‘Be open, be transparent, and be authentic’. This is the dawning of the age of Letting Go. Bienvenue.