Selling is no easy feat. Consumers naturally have inhibitions and doubts. This is especially true when the product is expensive, something they don’t understand, or both. Seth Godin published a blog post today that very rightly stated that “the salesperson’s job is to help people overcome their fear so they can commit to something they’ll end up glad they invested in.” So how does one do this?. Read More

This week Adaptive saw a new addition to its development team, networked with some local businessmen in our weekly Wednesday internet marketing workshop and enjoyed the bright sun that's been shining over London. In between we came across some interesting digital news and a few good reads, which I am sharing with you here. Read More

For a little Friday afternoon fun, we decided to have a cartoonist come in and draw each of our characatures. It was good fun, especially seeing which features he chose to exaggerate for each team member. I must say I was a bit hesitant at first, being the world's most fidgety person and all, but it was a good laugh. We're thinking we might frame them and put them over our meeting room doors! Read More

Are you a small or medium size business interested in learning about internet marketing? We are opening our doors to local London businesses every Wednesday evening from 6-7 p.m. to teach exactly that. Read More

The week began with Twitter's 5th birthday. The social media site put together a video featuring celebrities across a variety of industries talking about what they love about Twitter. The short, promotional/celebratory film really hit the benefits of this tool on the head, and was quite entertaining. Adaptive especially liked Snoop Dogg's bit. View it here. Read More