Social Commerce is one of the biggest things to happen in digital this year and certainly the biggest thing to happen to e-commerce. "If the first phase of e-commerce was the utilitarian hunt for staples, the next phase of e-commerce is about recreational shopping where the merger of social and interest graphs would drive buying decisions" says Om Malik, editor of GigaOm. Read More

Francois Gossieaux, Co-founder and Partner of Human 1.0 wrote a detailed article yesterday as to why social buying sites are actually hurting businesses in the long run. Read More

On the way to my friend's for dinner last night, I decided to take advantage of being on High Street Kensington on a Tuesday and popped into H & M for some summer accessorizing. Weekend shopping has become something I try to avoid at all costs. Unfortunately for the working world, the weekend is usually the only time we have to shop... unless of course there was an online alternative where we could browse, purchase and recieve items without having to leave our bedroom. Read More

The internet has become a hub for opinions. A large portion of digital news reads like the Op Ed section of the paper. Blogs (online journals) have become influential sources of news and inspiration and are a part of the web presence of many corporations. Social media sites allow individuals and brands to share information and keep the digital world updated in quick, real-time posts. But consumer brands, bloggers and journalists have found that the general chit chat is not enough, they want specific feedback and, at the risk of being publicly criticised, have embedded review and commenting sections into their sites. Read More

It is no secret that major brands around the world are venturing into the realm of online retail. Everyday another high street shop is launching an ecommerce site, and web developers are aggressively looking for new ways to improve the online shopping experience. In last week’s (Jan 15/16) Weekend FT, there was an article discussing the benefits of (AR) Augmented Reality- an interactive video technology, which is “set to transform the consumer experience”. Read More