Monday, July 12, 2010
The use of smart phones for local search and social networking grew significantly in Q1 this year:
Research carried out by the Compete Smartphone Intelligence Survey showed we are becoming increasingly reliant on mobile phones to look for local businesses.
Nearly 1 in 3 people have called or visited a store after using their phone to find it. The research also found that a third of Android and iPhone owners found at least 2 new businesses that they weren’t aware of before.
Compete’s findings also show that consumers are increasingly using their Smartphones to access social sites. 33% of smartphone Twitter users primarily send tweets via their smartphones. In addition, people using their smartphones to access Facebook do so to:
- Read news feeds- 66%
- Post status updates- 60%
- Read/reply to private messages- 59%
- Post photos- 44%
Time to "Get Smart".