Marketing to smart phone users is smart marketing

The use of smart phones for local search and social networking grew significantly in Q1 this year:

Research carried out by the Compete Smartphone Intelligence Survey showed we are becoming increasingly reliant on mobile phones to look for local businesses. 

Nearly 1 in 3 people have called or visited a store after using their phone to find it.  The research also found that a third of Android and iPhone owners found at least 2 new businesses that they weren’t aware of before. 

Compete’s findings also show that consumers are increasingly using their Smartphones to access social sites. 33% of smartphone Twitter users primarily send tweets via their smartphones. In addition, people using their smartphones to access Facebook do so to:

• Read news feeds- 66%
• Post status updates- 60%
• Read/reply to private messages- 59%
• Post photos- 44%

Time to "Get Smart".