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Marketing to smart phone users is smart marketing
Monday, Jul 12, 2010
The use of smart phones for local search and social networking grew significantly in Q1 this year: Research carried out by the Compete Smartphone Intelligence Survey showed we are becoming increasingly reliant on mobile phones to look for local businesses. Nearly 1 in 3 people have called or visited a store after using their phone to find it. The research also found that a third of Android and iPhone owners found at least 2 new businesses that they weren’t aware of before. Read More
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Clarks Rolls Out Mobile Strategy Using QR Codes
Friday, Dec 09, 2011
QR Code news stories continue to emerge from consumer brands. The latest announcement comes from footwear retailer Clarks who are planning to put QR codes in all of its shop windows next year. This follows the launch of its mobile eCommerce site in November. Read More
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Almost 16% of online sales on Boxing Day came from mobile - IBM
Thursday, Jan 05, 2012
All the signs are that sales via mobile devices are going to become an increasingly important channel for online retailers. The latest survey comes from The IBM Coremetric Benchmark analysis which shows that mobile sales accounted for 15.93% of all online sales on Boxing Day. This show an increase of 275% compared to last year. The volume of traffic accounted for by mobile was almost one fifth of total traffic (19. Read More