Have you been told that blogging can help grow your business? It is possible. Blogging offers companies the chance to network, to build trust amongst their clients and prospects, to gain credibility within their industry and to increase their online visibility. Read More

Last month I delivered a seminar on internet marketing to a group of about 40 or 50 independent retailers. Whilst discussing mobile commerce I asked them how many of them had used QR codes in their marketing and no hands went up. So I then reversed my thinking and asked how many of them knew what a QR code was. Less than half of them did. I was a bit surprised but then again maybe I shouldn't have been. Read More

Steve Jobs has passed away but his legacy in the tech sector, giving us things we didn’t know we needed, remains. I’ve been having a look at Simply Tap a new service launched by Mobile Money Network (MMN). MMN is a new mobile services business that brings together a network of retailers, advertisers and banks to provide consumers with a simple way to find and purchase goods and services from their mobile phone. Read More

I was sitting on the tube last night reading the Evening Standard and came across an article entitled "As brands get social, they must listen more than talk". No knew insight there I guess. For me what's interesting is that this is a regular article in the Business section of the paper. There is no doubt that how brands interact in social media is a mainstream marketing issue. Even a year ago that may not have been the case. Read More

Search giant Google has finally launched Google Plus Business Pages. So Google is now officially in the social space for businesses. How many of you out there are planning to engage with your customers and prospects on this new business platform. Not a huge number is my guess. Read More