I’ve read three articles today on communications that I would like to share with you. The first two were in the Harvard Business Review – '3 Tips for Leading People Older than You', and 'Stop Mixing Business with Pleasure', and the third was on We Are Social – 'Welcome to the Age of the Customer'. Read More

Social Media has become all of the digital marketing rage over the past couple of years - brands have built profiles on every available platform and are tickled pink when they see that their fan/follower numbers have gone up. Moreover, they are completely turned on by the fact that every time someone reacts to the content they publish, all their friends see it. Social Media is Word of Mouth marketing on steroids. Read More

Achieving sales on a website is not a single “conversion” event, it’s actually a series of “micro” conversions. They’ve clicked on a ad in a Google search results page, they’ve clicked on various pages within your site, they’ve put products in your shopping cart and they’ve checked out. Read More

Yesterday I blogged about online privacy. If Facebook or Google exploit their users’ personal information to pitch to advertisers, they’re not actually doing anything illegal, but they’re also not being entirely honest with the very people who make their businesses possible. Read More

With the recent growth of social platforms marketers have realised that they need to learn how to maximise the potential of these mediums.  New media is  different from traditional media and many people are unsure of the purpose. Is it to build a prospect list, drive sales or improve customer relations? Read More