Studies are indicating that including a review or comments section on your website is entirely necessary. Not only does it subscribe to the whole social media, interactive thing, it actually drives sales! There have been instances where the number of reviews has had more impact then the rating. Read More

The internet has become a hub for opinions. A large portion of digital news reads like the Op Ed section of the paper. Blogs (online journals) have become influential sources of news and inspiration and are a part of the web presence of many corporations. Social media sites allow individuals and brands to share information and keep the digital world updated in quick, real-time posts. But consumer brands, bloggers and journalists have found that the general chit chat is not enough, they want specific feedback and, at the risk of being publicly criticised, have embedded review and commenting sections into their sites. Read More

Social Commerce is one of the biggest things to happen in digital this year and certainly the biggest thing to happen to e-commerce. "If the first phase of e-commerce was the utilitarian hunt for staples, the next phase of e-commerce is about recreational shopping where the merger of social and interest graphs would drive buying decisions" says Om Malik, editor of GigaOm. Read More

I've just got back to my desk from the eCommerce Expo at Olympia. It was a bit of a bunfight (which means success in exhibition organiser language). I could'nt fight my way in to any of the seminars but I spoke to quite a few exhibitors. Quite illuminating to keep on hearing the same things from everybody. What are the main takaways? Read More

A few days ago I was sent a link to the new Four Seasons hotel group website and an accompanying news story. The story wasn't so much the new website but the fact that the cost was a staggering $18 million! Read More