Mobile shopping doesn't have a huge share of retail website traffic at present but things are moving. The big retailers are beginning to get their act together and more and more consumers have internet-enabled phones. Read More

Whatever business you’re in, at some stage over the last eighteen months you’ve probably asked the question “How can we use Facebook in our marketing?” Some people have dipped their toe in whilst others have gone in head first. With over 400m active users, there’s a big audience out there. There are also case studies of companies who have had success and a growing interest in Facebook from marketers. Read More

I have just come across an interesting case study in Markering Sherpa which is a very powerful example of how Facebook, and multichannel marketing in general, can have a profound impact. Not just in terms of building a following for a cause but in generating $950,000 of funds in a pretty short space of time. Read More

The long tail, a concept popularised by Chris Anderson in 2006, proves that selling less of more is the most profitable way to do business. For years the film, music, and literary industries (to name a few) focused their attention on a small segment of the talent that made up their business. Why? Because it costs money to promote and sell products. It doesn’t make sense for a publisher to invest in an unknown author who is going to sell 500 books (max) that they’ll never be able to convince the supermarkets and Waterstones of the world to buy. Read More

The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More