The use of smart phones for local search and social networking grew significantly in Q1 this year: Research carried out by the Compete Smartphone Intelligence Survey showed we are becoming increasingly reliant on mobile phones to look for local businesses.  Nearly 1 in 3 people have called or visited a store after using their phone to find it.  The research also found that a third of Android and iPhone owners found at least 2 new businesses that they weren’t aware of before. Read More

· Search.twitter: Find out what people are doing in real time. Search specific statistics, and then begin communications. Create lists of people who are united by a common interest and communicate with them. Read More

All the signs are that sales via mobile devices are going to become an increasingly important channel for online retailers. The latest survey comes from The IBM Coremetric Benchmark analysis which shows that mobile sales accounted for 15.93% of all online sales on Boxing Day. This show an increase of 275% compared to last year. The volume of traffic accounted for by mobile was almost one fifth of total traffic (19. Read More

Over the past few months I’ve posted a few comments about the innovative use of QR codes in mobile marketing. I’ve come across a contrarian point of view presented by Catapult Action-Biased Marketing a researcher based in Westport, Connecticut. They put forward the premise that QR codes and social media have very little impact.  Read More