Studies are indicating that including a review or comments section on your website is entirely necessary. Not only does it subscribe to the whole social media, interactive thing, it actually drives sales! There have been instances where the number of reviews has had more impact then the rating. Read More

If you go on holiday for two weeks, will you leave your front door unlocked and the windows open?  In the world of the internet thousands of website owners do just that. This is becoming a bigger problem as hackers are posing a widespread and persistent threat. Read More

Yesterday I blogged about online privacy. If Facebook or Google exploit their users’ personal information to pitch to advertisers, they’re not actually doing anything illegal, but they’re also not being entirely honest with the very people who make their businesses possible. Read More

Like all marketing communications, success with email means remembering it’s about the reader, not you.  For an email campaign to be successful your subscribers have to be interested in the content.  If the readers can’t benefit from the emails they receive they will quickly choose to unsubscribe to the campaign. Just because you send someone an email doesn’t mean they’re going to open it. Read More

This morning, when I got into the office, a colleague drew my attention to the Engadget article reporting on the 100 million Facebook pages that had been leaked. Turns out a hacker created a crawler to troll the social media site’s Open Access directory for phone numbers, emails, and URL’s. While none of this is actually illegal it’s given many people the creeps. Read More