While companies all over the world are starting to adopt social media, it is still widely misunderstood by many members of their senior management. Erik Qualman , author of Socialnomics: How social media transforms the way we live and do businesss, does a nice job of summarizing what the execs at DeminHill meant when they wrote “Why Executives HATE Social Media”. They mentioned their lack of understanding, their inability to release control, and their fear of it all being a fad, all issues that Seth Godin addresses in Tribes. Read More

I was sitting on the tube last night reading the Evening Standard and came across an article entitled "As brands get social, they must listen more than talk". No knew insight there I guess. For me what's interesting is that this is a regular article in the Business section of the paper. There is no doubt that how brands interact in social media is a mainstream marketing issue. Even a year ago that may not have been the case. Read More

With the recent growth of social platforms marketers have realised that they need to learn how to maximise the potential of these mediums.  New media is  different from traditional media and many people are unsure of the purpose. Is it to build a prospect list, drive sales or improve customer relations? Read More

Have you ever been checking out of a shop when the cashier innocently asks whether you would like 15% off your next purchase? Of course you answer yes, after all who doesn’t want a deal? But then she asks you to jot down your email address … oh no, you know where this is leading … to a lifetime of junk mail. You pause, pen at your lip, wondering what to do, whether 15% off is worth it. Finally you write it down. Read More

I keep reading about how marketers are using Twitter the wrong way. That the excitement and new found importance of this communication channel has got everyone on it, but not necessarily using it to their full benefit. Read More