Marketing used to be about companies creating customer interest in their products. They dictated the benefits of their brand, and with use of the 4Ps- product, price, place and promotion, could sell practically anything to anyone. Read More

We, at Adaptive, have been exchanging weekly roundups internally for some time now. It's always a good idea to stay on top of what's going on within and on the periphery of your industry, but how do you communicate all of what you've learned with a very busy manager, or an always-out-at-meetings CEO? Read More

Crowdsourcing is the act of outsourcing tasks to an undefined, large group, or 'crowd', of people through an open call. Naturally the trend has become more popular as web 2.0 technologies have become more sophisticated and more social. Social bookmarking and idea competitions are two popular forms of digital crowdsourcing. Building online communities is an integral part of social media, and crowdsourcing is a primary example of working with a community. Read More

The past few years have seen major advances in ecommerce, in terms of technology and user experience. In a recent article, Econsultancy made mention of a few ecommerce trends that can’t be ignored. Here are a few of them as well as some industry examples of who’s doing what. Read More

Marketers may spend millions of pounds on advertising campaigns yet arguably the biggest influence on a consumer’s decision costs nothing: a word-of-mouth recommendation from a trusted source. The great value of the internet is that it facilitates mass word-of-mouth recommendation possibilities.  According to a recent article from management consultants Mckinsey, word of mouth is the primary factor behind 20-50% of all purchasing decisions. Read More