Last week I wrote about integrated marketing campaigns. Two days ago I advised dialoging with your direct competitors via Twitter. Today I am going to talk about the strength of affiliate marketing.  Read More

Francois Gossieaux, Co-founder and Partner of Human 1.0 wrote a detailed article yesterday as to why social buying sites are actually hurting businesses in the long run. Read More

Social Commerce is one of the biggest things to happen in digital this year and certainly the biggest thing to happen to e-commerce. "If the first phase of e-commerce was the utilitarian hunt for staples, the next phase of e-commerce is about recreational shopping where the merger of social and interest graphs would drive buying decisions" says Om Malik, editor of GigaOm. Read More

Mobile shopping doesn't have a huge share of retail website traffic at present but things are moving. The big retailers are beginning to get their act together and more and more consumers have internet-enabled phones. Read More

Marketers may spend millions of pounds on advertising campaigns yet arguably the biggest influence on a consumer’s decision costs nothing: a word-of-mouth recommendation from a trusted source. The great value of the internet is that it facilitates mass word-of-mouth recommendation possibilities.  According to a recent article from management consultants Mckinsey, word of mouth is the primary factor behind 20-50% of all purchasing decisions. Read More